I help brands navigate uncharted territories. At the core of my work stories, code, and enough experience to mix them.
Twins App 2017
A new breed of social apps disregarding dating as the only reason to be in a mobile platform is rising.
Twins aims to connect people on how they react to the same stimulus, be it a picture, quote or event in town. Tvrbo has advised the founders through all steps and coded what you can now download from both app stores.
At Tvrbo we are gamers and believe gamification done right is engaging and fun. Embajadores is the latest iteration of our Game Training platform where licensed Medical Doctors can learn about the latest papers and compete with each other. Novartis is behind the experience and so far has proven to be an effective way to 'advertise' in the midst of norms that regulate advertising of pharma. We provided gamification expertise and code development.
Black ops 2010 -
Every now and then I have the opportunity to be part of cool starting-up projects where my expertise can make a difference, be it by consulting on branding or by coding their website and act as temporary CTO. Usually involves a little bit of both. Currently engaged at some degree with:
Instagram Metrics 2015
We detected very early IG would become what Twitter is for text but for Images and the rise of a new breed of influencers.
Born as an internal tool to monitor and invest better it became a cloud metrics platform to monitor IG segments of 10 accounts.
Project died when IG broke the API in order to make developers pay for access.
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At Vice Spain we crafted content and experiences for brands, ranging from films with influencers to Conference Events or Music Festivals. We did work for brands like Adidas, AUDI, Microsoft, Timberland...
I believe your first real job will set the tone of your career. In retrospect, I was very lucky to be surrounded by individuals with serious passion for The Work and a leadership with high expectations on our creative output.
That outdoor BMW ad was placed in the opening of the T4 of Madrid Barajas airport and might as well be my favourite.
I created ads for IKEA, BMW, MINI, EVAX ... paired with Jacobo Concejo, a super talented art director still in The Business.
Another colab with art Director Daya Muñoz. Sadly only the .psd remain to this day, Diegle on was on production for almost 11 months. We remixed up to 12' long videos from pop culture as our viral campaign. It was an ambitious project and we were young and naive. Fun times.
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Little Che 2009
I heart babies and gathered an awesome team of art directors to help us brand this new company that created content for the little ones. It started with two films, FIRE and Water. Team was David Urquiza, Peio Atxalandabaso and Guillem Pericay .
We were pioneers in offering multidevice downloads besides classic DVD and created an online platform to build community around younger more tech-savy new families.
We went so far as to colab with Enric Majoral and create a Ring that simbolizes the love to your children (above & beyond love to your partner).
Save the Unicorns 2014
Plantillas Monés 2006 -
As the third generation of a family dedicated to wool I know some family tricks to avoid cold feet. It started as a gift for coworkers on xmas and it grew from there. The first packaging featured my grandma and was discontinued after Time Out magazine wrote about it.
In the first of a cool list of colabs with art Director Daya Muñoz we created a new packaging for 'Las Plantillas Monés'. You could buy them online and at some point were spotted on the shelves of few arty shops in Barcelona.
To this day people asks for them and a few packages are sent every year.
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